Ramón Goñi is a director, cinematographer and generative AI designer. His work spans from fashion and entertainment to sci-fi and LGBTQ+ narratives. Over the last fifteen years Ramón has directed and filmed the promotional campaigns for some of the most awarded shows in television such as Netflix’s ‘The Crown’, ‘Narcos’ or Amazon’s ‘The Marvelous Mrs. Maisel’.

For nearly a decade he worked as a multimedia reporter for BBC News which helped set high standards for visual storytelling. Every project and collaboration Ramón is involve with stems from his passion for building bridges and breaking borders; to find solutions through film and storytelling.

Since 2010, multiple collaborations with fashion and entertainment photographers also helped Ramón find a niche and a safe space for creativity, fiction and art which also led him to launch an artist collective for the digital age: SWOON VENICE – NEW YORK. Some of Swoon’s latest art projects and music videos have explored generative AI design and virtual production as some of the most exciting innovative resources in Ramón’s toolbox, working as a director and virtual production cinematographer.