Stanislav Kapralov is a Ukrainian-born award-winning director, screenwriter, and producer known for his bold storytelling and captivating visuals. From his early days directing commercials across Eastern Europe to his feature film debut Let It Snow (Lionsgate), Stas has built a career around pushing creative boundaries. Even in the face of adversity, such as directing a documentary during Russia’s invasion of Ukraine, Stas remains committed to using his talent to shed light on untold stories and spark conversations that matter.

My style in advertising is all about cinematic visuals and aesthetic appeal—I’m a visual storyteller at heart. I love weaving stories or metaphorical imagery into commercials through cinematography. Dynamic, modern editing is my thing, and I enjoy telling powerful stories in short formats.

Working with actors is a big deal for me, because they bring the magic and emotion of cinema to life for the audience. I always put thought into the narrative, even if the piece is only 30 seconds long. I believe every video should evoke emotion to truly connect with the viewer and make the ad work for the client.

I’m also big on new tech. My latest project, “O2,” was the first ever shot on the iPhone 15 with professional RL anamorphic lenses. I prep meticulously for every project, often creating 3D animatics to make sure everything goes exactly as planned on set. Plus, I’m super into AI—I’m always studying and keeping up with the latest innovations in AI-generated video.

“To breathe life into matter and create something entirely new from scratch”.