My journey as a director began filming my friends through empty parking lots on my skateboard. After graduating from American University, where I was awarded a Kodak Student Film grant, my career was launched in New York City editing documentaries and commercials. During this time I learned the language of crafting a story visually, which would help to inform my work as a director.

Whether playing in bands or DJing at clubs and warehouse parties, music has always been a big part of my life, so it was natural that I got my professional start behind the camera directing music videos for emerging artists. As I transitioned into commercials and branded content, I brought the same rhythmic sensibilities and emphasis on striking visuals over to the advertising world. This blend of styles would lead me to work with brands like Scion, Walmart, Intel, Adidas, Puma, Live Nation, and Kleenex.

I am passionate about creating ads and content that resonate emotionally with the viewer. What I find most rewarding is the synergy that comes in collaborating with a great client, agency, and creative team to produce an amazing result. I love the truthfulness that comes from working with non-professional talent and excel at bringing that out.

As a lifelong tennis player, it was joy for me to work with the Yonex brand and some of the top professionals in the sport to showcase the personality behind their game. Shooting in the Swiss Alps to highlight the story of the creation and precision of Liv Watches was also a memorable experience. We were able to blend nature and technical innovation together in a way that spoke to the brand’s mission. These type of projects allow me to sharpen my vision, as well as expand my horizons.

“Whether expressed through camera angles, music, or performance, my goal is to create authentic moments that extend beyond the frame.”