Evan Naka is a Los Angeles-based commercial director and photographer, known for his ability to bring dynamic storytelling to life through captivating visuals. Evan began his career by giving audiences an inside look at how high level productions and photos are created, and his passion for creativity has driven him to produce compelling, attention-grabbing work. With an eye for detail and a drive to elevate every project he is a part of, Evan consistently delivers results that resonate with audiences and lift brands.
I would say my style is attention grabbing and a bit more in your face. I love to create something a little unexpected at times but leaves the audience either drooling over the beauty of the image or curious how it was done. If I can infuse humor to a spot too that’s always a plus! Personally I’m a big fan of 90s ads but maybe that’s just the nostalgia talking.
I’m proud of the spot I did for Wolf and Shepherd for the launch of Steve Nash’s dress shoe. We permitted Venice Beach Basketball courts and challenged basketball players to one on one with Steve Nash while he was wearing a suit and his dress shoes. The campaign went viral and was picked up on major news outlets like Bleacher Report and ESPN. It was my first full scale production. On this one I concepted campaign, produced, directed and even helped edit the spot.
Recently we shot a commercial and photo campaign for Thorogood for their new release of the Genesis boot. I’m proud of this one because I was not only able to produce and direct the commercial spot but I also shot the campaign photography. We also incorporated a 13s full CGI piece into the overall 30s spot.
“In the beginner’s mind there are many possibilities, but in the expert’s there are few. “
– Shunryu Suzuki
Reminds me to stay curious and open to evolve the way we create.
“Whether expressed through camera angles, music, or performance, my goal is to create authentic moments that extend beyond the frame.”