Robbie Joseph grew up in the era of some of the most iconic music videos and commercials. Spending hours watching behind the scenes content of his favorite visual pieces, all he wanted was to be on set and create visuals that stood the test of time.

Surrounded by all things fashion, Robbie began his creative journey in New York City as a fashion photographer, and quickly transitioned into the role he had always imagined, director. Moving to Los Angeles in 2018, he has developed a style for major eye-catching videos. With a keen eye for strong visuals and image driven storytelling, finding beauty in every medium and situation is his passion.

One of the most surreal moments for him was standing on set of the Sugar Rush music video by Ceranda. It was an incredible feeling to see the visual dreams he’d always had come to life in front of him. It remains the video he is most proud of.

“If it’s not fun to do, it won’t be fun to watch. Let’s make sure that we’re having blast so the viewer can too.”